Rebecka Eriksson on designing experiences.

Rebecka does not believe in chance, but instead in creating spaces with capacity for magic moments that transform you.

About the speaker

Rebecka Eriksson started out as a biologist but was driven by her passion for the natural world into education and communication: there is nothing more harmful to her beloved organisms than a human making uninformed choices. She worked for a long time in the public sector as a ”democracy consultant”, facilitating citizen participation. Today Rebecka is an experience designer and communication strategist, focusing on the transformative potential of events and meetings. All of her experience design work rests on the fundamental understanding that humans are both biological and cultural beings.

Rebecka is a co-founder of the strategic event company Briza maxima AB, which helps clients maximize the impact of the physical interactions between a brand and the world. The company offers strategic consulting and branding through meetings and events.

Moments: as an experience designer, Rebecka does not believe in chance, but instead in creating spaces with capacity for magic moments that transforms you. Today she will share some concepts from her toolbox.

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