Kids need freedom. Freedom to be bored. Freedom to explore and play with their tools.

Why buy into somebody else's imagination?

How are you supposed to learn about confronting fear and danger if you don't have these experiences in your life?

What has changed dramatically in the last hundred years is how children see themselves in relation to the world. We now put children at the center of things.

I polled one of my kid's class about what they wanted as gifts for the holidays and 27 out of 28 said they wanted iPads or iPhones—and most of those kids already had iPads and iPhones. They just wanted the newer one!

Any time we interact with a kid, we are constructing their childhood.

I'm part of the last analog generation.

Toys shape play.

One of the biggest jobs of parents is teaching kids that other people actually exist.

Why buy into someone else's imagination?

Our goal with all this is not to give answers, but to provoke questions—and not to just entertain, but also to educate. We hope the results are educational, fun and a little bit weird.