You should be somewhat in awe of any human being who can afford to pay for your creativity. You should be curious and mindful of the path they took to get there.

Peter Radd is a full-time professional musician in Las Vegas who is not in the music business. He markets to Broadcast Advertising, Las Vegas casino lounges - - specifically, the Bellagio, where he is a staff piano player, and Las Vegas Conventions, Special Events, and weddings held in all of the convention and ballrooms of each of the major Las Vegas Strip resorts. Peter gives us his 10 best practices for giving the client exactly what they want even when they don’t know what that is.

About the speaker

Peter Radd is a full-time professional musician in Las Vegas who is not in the music business. He markets to, and provides musical services for three industries: 1. Broadcast Advertising throughout the United States, with an emphasis on radio 2. Las Vegas casino lounges - - specifically, the Bellagio, where he is a staff piano player. 3. Las Vegas Conventions, Special Events, and weddings held in all of the convention and ballrooms of each of the major Las Vegas Strip resorts.

Locally, Peter produced the two of the most prominent and frequently played jingles in the Las Vegas DMA:

“UNLV Tickets – We Getcha There”

“Glen Lerner is the way to go, call 877-1500”

Through relationships with ad agencies, radio stations, and jingle contractors nationwide, Peter’s jingles are currently playing in mid-sized markets in all 50 states.

After studying music and classical piano and finishing a degree at the University of Wisconsin-River Falls, he began a career which included extensive touring and studio work. In 1990, he became pianist with Motown legends, The Four Tops, a position he held until 1996, when he became Musical Director for The Temptations. His nine years of touring with both groups included over 200 annual concerts in the U.S. and abroad, as well as numerous network television appearances.

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