Misha speaks on how brands tackle such a taboo topic as politics in brand communications. He brings in the examples of luxury brands which, through the association with money and power - political attributes - end up being thrust into the civic spotlite.
For a long time, overt politics were taboo in brand communications. Supporting an environmental or social cause was fine, provided you didn’t take a stance that might offend somebody. Now we can’t talk about climate change or refugees without getting tangled in issues like economic policy and national identity. In this fraught environment, and how can, and how should brands respond?