Everything that’s wrong with brand purpose
About the speaker
Miriam is Executive Strategy Director at AKQA Denmark and heads up brand and campaign strategy across AKQA Europe. In this role, Miriam leads the team in setting the strategic vision for brands as well as uncovering the insights driving creative work and creating connections between brands and consumers.
With 15+ years of professional experience working with brand strategy, Miriam has developed a deep understanding of the relationship between consumers and brands. She has become a strong advocate for a more inclusive definition of brand purpose, and for agencies assuming a greater responsibility in making brands a force for good.
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