Ibby Abdi discusses the bold strategies that led to his brand’s success and the people who helped him get where he is
From collaborations with major brands, to hosting festivals showcasing local talent, Ibby has carved his own unique path to success. Find out about the methods and support that helped him find his own success.
About the speaker
Ibby Abdi is a creative director, community organiser, and the founder of IBY, a streetwear brand born from the culture of Cardiff's Butetown and Grangetown. What started with selling t-shirts out of a car boot has grown into major collaborations with New Balance and Cardiff City FC, sold-out collections, and appearances at global festivals like Sole DXB. But Ibby’s work goes far beyond fashion — through his creative agency Creative Circle CIC, he leads projects that centre youth voice, representation, and artistic equity.
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The Sustainable Studio
59-61 Tudor St
Cardiff, Wales United Kingdom CF11 6AD
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