Maartje & Merel

Maartje & Merel started working together roughly 10 years ago and ever since they have been inseparable. They’re a two-headed creative team currently working at KesselsKramer, an ad agency believing that honesty is a luxury, perfection is boring and that differences and imperfections make the world (and its people) interesting.

Maartje & Merel don’t specifically focus on honesty in their work, it’s baked into their thinking. Communication is often over complicated with the ulterior motive of masking the real message. They believe in work that is honest, transparent and inclusive. They like making good things clear rather than making shitty things look nice. But work with substance doesn't have to be serious, life is serious enough as it is, so whenever it fits, they make it FUN!