Pioneering really sucks 99.99% of the time. Embarking through waters uncharted is lonely, painful and extremely rough – but damn, is that .01% so worth it all.

Luis López’s father told him, “A land without giants is not worth conquering.” He truly believes that and the proof is in his story. There’s humor. There’s humility. There’s jumping headlong into a seemingly impossible endeavor – because that’s what pioneers do.

About the speaker

It’s hard to not be inspired by Luis López, founder of Crumb, a data science company working to radically change how health information is accessed and analyzed. Born in Guatemala, Luis and his family went from riches-to-rags after his father answered a call to missionary work in Belize.

“We grew up with that mentality of ‘Am I my brother’s keeper?’ – wanting to impact humanity and really change how society works. That led us to start Crumb in 2013.”

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“I was like, ‘You know what, we need to pursue something that no one else is pursuing. And, we were dumb enough and naïve enough to start something in healthcare because it was difficult.” — Luis López

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