Local with Marco Loricchio
• – • Architecture & Design Museum
About the speaker
Marco Loricchio is a hospitality and events specialist based in Helsinki, working across food, fashion, and lifestyle—spaces where people gather, connect, and create culture together. Most recently, he co-founded Byroo (@byroo.club), a coffee shop designed as a social room and hangout space where hosting becomes an ongoing exploration of community.
Fairly easy-going yet delightfully chaotic, and almost always dressed a little over the top for the occasion, Marco jokingly describes himself as a knock-off Carrie Bradshaw. Bags, shoes, good food, massive dinners with friends—and yes, men and wine—are all part of the equation.
At heart, Marco is a host: someone who believes he can find his way to almost any person. His approach to life and hospitality is big, bold, and loud—because the best gatherings usually are.
Having moved across places, cultures, and roles, Marco has spent years exploring what it means to belong somewhere. In his talk, he dives into the idea of locality: who gets to be “local,” what that identity really means, and how our shifting definitions of belonging shape both communities and the individuals within them.
Local partners
Zestii is a marketplace connecting home cooks, suppliers and customers. We create opportunities for home cooks to bring their food to customers with a promise of quality.
Sustainability is really important to us and we encourage local sourcing where possible, plus all our food is served in either compostable or reusable containers. An order with Zestii is not only a delicious meal, it is an act of support for the local economy.
If you have a talent for good home cooking or you have some great local produce to sell, join us as a cook or supplier! Zestii is a community of people who love food - cooking it, eating it and producing it. Join us and help make a difference!
Stadin AO, Helsinki Vocational College and Adult Institute provides both young and adult students with a diverse learning environment and supports students’ well-being, broad and practical vocational skills development and lifelong learning. It also provides students with knowledge and skills necessary in further studies and promotes employment. Each study unit is assessed independently in real working-life situations.
Industrial Strength Coffee was established in 2022 by Matthew Barth, and it is currently the only operational coffee roaster in Oulu, Finland.
The roastery and its accompanying coffee counter currently reside in Pikisaari, an island community that is known for being a cultural and artisanal hub, near Oulu city center.
At Industrial Strength Coffee, Nordic roasting and a strong knowledge of coffee are combined with asian brewing techniques to produce this unique experience that will also soon be served at Zestii Kitchens Kallio!
Your high quality, reliable print house. Since 1975 our family business has helped clients with ideating and finding the best print solutions. Contact us when you need print services!
Tea from the top of the world. Théhuone is a fresh, Scandinavian and customer-centered teashop where we wish to serve our clients well, answer all their important questions and find them right tea for each occasion. The teas on our shelves have earned their places. We are constantly looking for new and interesting tea varieties to treat your taste buds.
Additional details
We´re a morning lecture series for Helsinki´s creative community that also take place in 252 cities around the world. We continue to strive to connect our audience with heard and yet-to-be heard voices that make Helsinki creative, beautiful and diverse.
Join us at our face-to-face event Friday 27.3.2026 at 8:15 am for the theme of Local
Agenda for the morning:
8.15 am doors open & Breakfast is served
9:00 am Talk by Marco Loricchio
10:00 am We wish you great and inspirational day!
Event accessibility: Event is held at Architecture & Design Museum. Entrance for wheelchairs and prams from Ullanlinnankatu street. Design Museum has an obstacle-free lift, and a wheelchair-accessible toilet on the basement level (floor K).
Location
Hosted at
Architecture & Design Museum
Korkeavuorenkatu 23
Helsinki, Finland
When
–
Community Manager Mikko Mäkipää
Communications YIN Zi
Front of house Itzel Ruiz
