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LEVEL UP: Personal Brand Building for the Reluctant

This event happened on Thu, Oct 2, 2025 • Virtual
Overview 740 Lovely Attendees
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Your Host

Alexandra Phipps

Founder at Verve.

Denver, CO, USA

I’m Alexandra “Lexie” Phipps, a strategy and communications consultant with over a decade of experience working alongside executives from nonprofits to Fortune 500 companies. My passion lies in the social impact sector, which led me to found Verve Strategy, where I collaborate with people who inspire me—those committed to leaving the world better than they found it.

My special sauce is helping people discover their special sauce. I work closely with founders, small business owners, and socially conscious organizations to clarify their vision and communicate their stories authentically. Whether it’s brand strategy, personal branding, or service design, my holistic approach ensures my clients can confidently convey their unique value and purpose.

After moving from Virginia, to New Zealand, to Brooklyn, I now call Denver home, where I live with my husband, daughter, and labradoodle. I’m passionate about entrepreneurship and love cheering on new business owners, finding great joy in helping others start their own ventures. Outside of work, I’ve fully embraced the Colorado lifestyle—leaving early on Fridays to snag the best camping spot and braving 4am blizzard traffic for a perfect powder day.

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About this FieldTrip

“Personal branding” often feels inauthentic or self-important, and the thought of building your own may make you want to dive under a duvet. That’s OK—this workshop is for the reluctant!

Personal branding is about finding clarity: what inspires you, what you’re great at, and how you show up in the world. This clarity lets you project your true self, attracting the right people and building trust and credibility.

Whether you’re a freelancer, entrepreneur, or employee, we all benefit from owning what makes us unique. Join us to explore your purpose, values, and strengths—and leave with clear next steps to show up more confidently.

⭐️ This FieldTrip is part of our Level Up Series with Adobe!
This FieldTrip is a part of Level Up, a series of FieldTrips and resources designed to help you grow, gain confidence, and take meaningful next steps in your creative career. This series is made possible by CreativeMornings’ global partnership with Adobe . Learn more about the program and upcoming FieldTrips and check out more ways to Level Up

Agenda

  • Defining Non-Cringey Personal Brands: We'll start by exploring the benefits of a strong personal brand and what it truly means.

  • Reflecting Through Introspection: Guided writing prompts will help you delve into each element of a personal brand framework.

  • Synthesizing Your Brand: After individual reflection, we'll discuss how to refine and polish your insights into a clear purpose statement, values, superpowers, personality, and personal story.

  • Activating Your Brand: We'll conclude with actionable steps to authentically bring your personal brand to life.

What to know or bring

  • Bring whatever writing materials suit you best—whether it's your laptop or a journal if analogue is more your style.

What to expect

Workshop format!

A hands-on session where participants get to build, craft, or create something tangible.

It will be recorded!

The recording will be shared within 24 hours in the follow up email for a 30-day window, and available at the top of this page. Make sure to register for access!

Learn more about FieldTrips

This FieldTrip was made possible by

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Your Host

Alexandra Phipps

Founder at Verve.

Denver, CO, USA
View profile

About Alexandra Phipps

I’m Alexandra “Lexie” Phipps, a strategy and communications consultant with over a decade of experience working alongside executives from nonprofits to Fortune 500 companies. My passion lies in the social impact sector, which led me to found Verve Strategy, where I collaborate with people who inspire me—those committed to leaving the world better than they found it.

My special sauce is helping people discover their special sauce. I work closely with founders, small business owners, and socially conscious organizations to clarify their vision and communicate their stories authentically. Whether it’s brand strategy, personal branding, or service design, my holistic approach ensures my clients can confidently convey their unique value and purpose.

After moving from Virginia, to New Zealand, to Brooklyn, I now call Denver home, where I live with my husband, daughter, and labradoodle. I’m passionate about entrepreneurship and love cheering on new business owners, finding great joy in helping others start their own ventures. Outside of work, I’ve fully embraced the Colorado lifestyle—leaving early on Fridays to snag the best camping spot and braving 4am blizzard traffic for a perfect powder day.

Attendees

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Sofia Hussein

Co-founder and editor-in-chief at DINYA Magazine .

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Jen Doyle

Senior Visual Designer at Huge Inc..

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Sonya Pillay

Director of Strategy at Coral Collective.

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Olivia Ledbetter

Creative Director at Oracle.

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Andy Blockno

UX Designer | Creative Director.

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Joanna Ma

User-Centric Mechanical Engineer at Freelance.

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Suzanne Asprea

Creative and brand strategist.

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Marjolein Monkel

Freelance insights strategist, facilitator, design thinker at Bits of M.

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Michelle Martin

Interior Designer | Real Estate Professional at Michelle Martin.

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How to make the most of FieldTrips

The FieldTrips experience is defined not only by what the host has to share, but also by how we show up individually and collectively. The way we show up impacts our capacity to be moved, inspired, and activated.

Show up fully

Get ready to be immersed! Engage with smiles, nods, waves, emojis. Share in the chat. Get cozy. Turn off notifications. Sip your favorite beverage.

Stay curious

Wear your beginner’s hat. Go with the flow. Welcome the stumbles and fumbles. Congratulate yourself for trying. Keep going! 

Celebrate your host

Our hosts are members of the CreativeMornings community—just like you! Everyone comes to this with different backgrounds—a lot of our hosts have never done anything like this before! And we love that! Cheer them on when something goes awry and when it goes perfectly.

Support each other

We’re all figuring things out in real time. Celebrate, rather than critique emerging ideas. Cheer each other on as you try new things.  Try “Yes! And…” in conversation.

Not vibing?

It’s 100% okay when a FieldTrip does not resonate with you. Pop out quietly and try another experience later. Fill out the survey with your feedback (no dms to host or chat commentary, please.)

This FieldTrip was made possible by