Lee LeFever made a career by simplifying complex concepts in plain English.

Lee LeFever and his wife, Sachi, were making videos in a DIY video studio in their home to explain complex concepts like RSS and Twitter when, suddenly, they found themselves approached by huge companies like Dropbox and Google to explain their products. Their viral success brought a huge influx of income, but came at the price of their happiness.

Lee realized that something needed to change and shares their process to finding that solution at CreativeMornings/Seattle. As part of June’s theme of Minimal, Lee explains how a business dedicated to simplifying complex systems was able to simplify their own life to find happiness.

About the speaker

Lee LeFever is the founder of Common Craft and author of The Art of Explanation. Lee and Common Craft are known for explaining complex ideas in short, animated videos. Since 2007 Common Craft’s videos have been viewed over 30 million times and and +today his mission is to help professionals become better explainers.

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