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Kelsey Lindell

The Importance and Power of Disability Representation

part of a series on Simplicity

32:57

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“Every person in this room can impact the lives of disabled people.”

Kelsey Lindell, founder of Misfit Media, talks about how we can better represent the disability community in media and marketing, and build a better world for the disability community through our activism.

About the speaker

Kelsey Lindell is a disabled marketing expert and disability inclusion educator. She has been named one of Diversability's Top 30 Most Impactful Disability Activists, and AdFed's 32 under 32. Her entire mission in life is to build a better world for disabled people, and she does that through the tool of representation.

She started her advocacy work in Cape Town, South Africa working with justice-focused organizations that prioritized listening to local people and empowering them with resources they needed to create changes they wanted to see in their communities. She came back to the USA because she saw the issues facing the disabled children she was working with were systemic worldwide, and knew the direct correlation between what we see advertised to us and how it impacts the way we view the world. She wanted to educate people in powerful positions about these issues, and empower them to make meaningful changes within how they communicate about the world's largest marginalized community - disabled people. She believes that representation paired with policies that protect disabled people's rights are the fastest route to equity for disabled people.

Kelsey has worked in the media, marketing and entertainment circles ever since and saw a huge need for education surrounding how to create inclusive content that didn’t fall into stereotypes, tropes, and stigmas that oppress the disability community. While doing that work she built an extensive network of partner organizations that can transform all areas of a company - from hiring and retention of disabled employees, to building physically accessible spaces, to providing benefits that actually empower the disabled community.

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"If you build a better world for disabled people, everyone wins." "I would bet the remainder of my left arm that most of you are at the S."

Nancee Nystrom