Creative strategist Justin Kingsley delivers a powerful and personal testimony on the power of remaining true to one’s values and dreams. His talk will inspire you, touch you and teach you some things.

About the speaker

New York Times Bestselling Author, The Way of the Fight

Justin Kingsley is a writer, strategist, creative director, and photographer. He is about to publish his second book, Weology: How Everybody Wins When We Comes Before Me, about new ideas in leadership (Harper Collins).

He currently writes 24CH, a weekly documentary about the Montreal Canadiens (CTV, RDS, Canal D) and consults with the Canadiens as Creative Director.

Justin recently developed the slogan and communications vision for the 2015 Women’s World Cup of Soccer – To a Greater Goal/Vers le grand but. (On the pitch, he seeks the ever-elusive left-footed half volley…)

He has wide-ranging experience as a storyteller and strategist, most recently as Partner and Chief Socialist at Sid Lee, one of the world’s five best creative agencies (Forbes 2012). The strategy and campaign idea he developed for Adidas at the 2012 London Olympics, titled Take the Stage, won international acclaim and was named best global campaign of the Games. Adidas was voted 2012 UK Brand of the Year.

Justin has turned Star Wars and Indiana Jones into global museum exhibitions, put a McDonald’s Restaurant into the side of a mountain at a snowboarding competition, and branded the 2010 Vancouver Olympics with the very first bilingual Games slogan – With Glowing Hearts/Des plus brillants exploits.

Justin also developed the award-winning branding and communications strategies for UFC World Champion Georges St-Pierre, world champion sommelier François Chartier, and comedian Sugar Sammy, two-time recipient of the Olivier of the Year (2013, 2014).

A former Press Secretary in the Prime Minister’s Office, he was spokesman for the Right Honourable Paul Martin and was responsible for economic portfolios in the communications directorate of the PMO in 2003-4. Previously he was Chief, Media Relations and Spokesman at Communication Canada.

Justin is an internationally reputed public speaker, offering workshops on creativity, storytelling, and strategy. He is a featured guest-analyst on a variety of subjects on numerous radio and television shows, and has appeared at C2-Mtl, on Star Académie, and delivered a keynote address at the Cannes Creativity Festival.

Starting his career in print journalism writing news and feature stories for numerous dailies and magazines, he is a member of Contrast Photo Agency and the recipient of a Lux Award. Marketing Magazine has named Justin one of Canada’s most creative people.

Justin is a proud Franco-Ontarian. Et oui…

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    Mar reyes mexico

    So deam good! Viva CM!

    Mar Reyes