To celebrate its 50th birthday, the real estate developer of Berlin’s Märkisches Viertel presents its residents a visual identity that gives their neighborhood a new image.

In 2014 Berlin’s “Märkisches Viertel” district celebrates its 50th anniversary as a residential neighborhood. To mark the occasion, Gesobau AG, North Berlin’s social residential real estate developer, commissioned the designers from Realgestalt to develop a compelling corporate design to boost the identity of Germany’s third-largest housing complex and establish the district as a unique brand among Berlin’s universe of neighborhoods.

The heart of the corporate design is its dynamic logo: a three quarter circular area with the fourth quarter spatially separated. Both surfaces are intended to be projected with new colours, textures and images for all applications. This way, all variations consistently maintain the strong symbolism of the district’s unique character and the diversity of what people call ‘home.’ Initial application of the corporate design is an impressive banner at the district’s entrance as well as its new website

About the speaker

Jürgen Michalski comes from advertising. He has worked at BBDO, Imparc, and DMB&B in Düsseldorf; Springer & Jacoby in Hamburg; and TBWA in Berlin. He’s currently a managing partner at Realgestalt and is responsible for consulting clients and overseeing all projects. Outside of work, he is addicted to chess-boxing.

Realgestalt is a branding agency located on Kurfürstendamm in Berlin. They create, recreate, define, and redefine brands. Their expertise lies in strategic brand development, corporate identity, and corporate design concepts. Realgestalt is passionate about solving complex problems of any kind.

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