Josh Goldblum is an award-winning experience designer focused on the future of cultural communication across place and screen. As the Founder and CEO of Bluecadet, Josh has built an agency from his individual practice to one of the leaders in the space with multiple offices and nearly 50 employees. Over the course of ten years Bluecadet has produced signature projects for organizations including NASA, the Bill and Melinda Gates Foundation, Princeton University, and the Smithsonian Institution. In his CreativeMorings talk Josh candidly explores and provides insight about how he finds and attracts seemingly ideal projects and clients through the disciplined and, at times, painful refusal to follow the money or the market.