Jorik Houweling talks about how the advertising industry, an industry that mainly exists to sell, is now moving towards a more compassionate future. And he reminds us that whatever we do with our creative skills, we can always do good and help others.

About the speaker

Jorik Houweling is co-founder of The Good Shop, a platform that connects creative professionals with charitable initiatives to develop campaigns that grow the initiatives’ impact.

In his day job, he is a Strategist at DDB & Tribal Amsterdam, working for clients like adidas and McDonald’s. With The Good Shop he combines his passion for advertising with a drive to do good.

Working in advertising, Jorik learned about the power of ideas. “Producing ideas is what we’re good at, and we believe this talent should be used for good. By combining our collective skills and time, we help to create great work for great causes with little or no budget.”

In this journey he discovered the shared desire to do good with his colleagues in the industry. Together we try to create a better world through creativity.

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