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James Bartle

Innovating for Good

part of a series on Innovation

35:52

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Ethical Business with James Bartle

James Bartle is the founder of Outland Denim and Nobody Denim, two Australian brands rethinking what responsible manufacturing can look like. In this conversation, James shares how innovation isn’t always about scale or disruption, but about doing better — creating ethical supply chains, employing women rescued from sex trafficking, and building businesses that prioritise dignity, sustainability, and long-term impact.

About the speaker

James Bartle is the founder and CEO of Maeka Group, the Australian company behind Outland Denim, Nobody Denim, and their vertically integrated manufacturing facility in Cambodia, Raytecs. He’s driven by the belief that business can be a force for good, using consumerism to create positive social and environmental outcomes. From employing survivors of exploitation in Cambodia to pioneering a textile waste to soil restoration products solution, James is reimagining what ethical manufacturing can achieve.

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