Who said eating healthy had to be boring? Or that you shouldn’t play with your food if it promotes better appetite? With humor, Ida Skivenes aka #IdaFrosk shows us how to create healthy, colorful breakfasts for inspiration and enjoyment of food.
Norwegian artist Ida Skivenes turns her favourite dishes into art installations. Under her stage name Ida Frosk she started posting photos of her playful plates on Instagram in June 2012 and never imagined she’d gain a fan base. Today her accout @Idafrosk on Instagram has 270.000 followers. “I could never have dreamed of getting this kind of attention,” said Skivenes, who soon gave up her daily job at the Norwegian agency for statistics. “I just started on a whim and suddenly it just took off. … I’m just a regular girl who enjoys playing with food and sharing it as a hobby.”
That was a year ago. In the meantime, her hobby became a profession. Food companies fashion labels and international magazines ask her to illustrate ads, articles and covers with food. In doing this, Ida has 3 ethical principles: no meat, no sweets, 100 % eatable ingredients. And yes, even though they’re masterpieces, she eats them afterwards.