All
Talks
Individuals
Chapters
Level Up Your Work Skills
đ How to Create Your Personal Content Style Guide
This event happened on Wed, Jul 6, 2022
â˘
Virtual
Overview
399 Lovely Attendees
399 Lovely Attendees
Your Host
Madeline Osman
Author and Founder at The Blogsmith.
Denver
Maddy Osman is a digital native with a decade-long devotion to creating engaging, accessible, and relevant content. Sheâs also the author of âWriting for Humans and Robots: The New Rules of Content Style.â After teaching herself web design at age 11, she found her true passion in content creationâlearning the intricacies while transitioning from technical to creative SEO marketer. Maddy’s journey from freelance writer to founder and CEO of The Blogsmith yielded numerous insights to share about content creation for enterprise B2B technology brands. Her efforts earned her a spot in Semrush’s and BuzzSumoâs Top 100 Content Marketers and The Write Lifeâs 100 Best Websites for Writers. She has spoken for audiences at WordCamp US, SearchCon, and Denver Startup Week.
About this FieldTrip
Taking the time to create a personal style guide will help cut down on the time you spend creating and editing written content in the future â with many additional benefits for those working on a content team. In this FieldTrip, Maddy will walk attendees through the basic structure of The Blogsmith Style Guide, which has helped her scale her content writing agency to a team of 25+.
This FieldTrip will focus on creating guidelines that are actionable for you and collaborators, sharing detailed rules to follow for uniformity. Working through a provided template, you’ll leave with the foundation for your own personal or brand style guide to create consistent, high-quality content for any project.
â¨WHAT TO EXPECT
âď¸ Weâll start with a primer on why style guides are an important part of the writing process: whether youâre writing for many brands or your own projects!âď¸ Iâll share The Blogsmith Style Guide, the 30+ page resource the writers and editors on my team use to consistently deliver high-quality content across multiple clients. Youâll have access to dig in deeper even after the FieldTrip concludes.
âď¸ With some background style guides and a finished example, together, weâll go through a blank template and youâll have time to start customizing your personal content style guide.
about your host
Maddy Osman is a digital native with a decade-long devotion to creating engaging, accessible, and relevant content. Sheâs also the author of âWriting for Humans and Robots: The New Rules of Content Style.â Maddy’s journey from freelance writer to founder and CEO of The Blogsmith yielded numerous insights to share about content creation for enterprise B2B technology brands. Her efforts earned her a spot in BuzzSumoâs Top 100 Content Marketers and The Write Lifeâs 100 Best Websites for Writers. She has spoken for audiences at WordCamp US, SearchCon, and Denver Startup Week.
Event type
đ Business Skillz
What to expect
Lecture format!
This is a more traditional format where participants absorb information through presentations and talks.
Real-time only!
This FieldTrip will not be recorded.
Your Host
Madeline Osman
Author and Founder at The Blogsmith.
Denver
About Madeline Osman
Maddy Osman is a digital native with a decade-long devotion to creating engaging, accessible, and relevant content. Sheâs also the author of âWriting for Humans and Robots: The New Rules of Content Style.â After teaching herself web design at age 11, she found her true passion in content creationâlearning the intricacies while transitioning from technical to creative SEO marketer. Maddy’s journey from freelance writer to founder and CEO of The Blogsmith yielded numerous insights to share about content creation for enterprise B2B technology brands. Her efforts earned her a spot in Semrush’s and BuzzSumoâs Top 100 Content Marketers and The Write Lifeâs 100 Best Websites for Writers. She has spoken for audiences at WordCamp US, SearchCon, and Denver Startup Week.
Attendees
Chris Monachino
E-Commerce Specialist and Retail Marketing Support at Frothy Monkey.
Carolyn Dougherty
Sector Lead, Rail Engineering Management, UK and Ireland at Jacobs.
Catriona Derrins
Designer at NUADH DENIM.
Nayeli Amezcua
Katie Hartley
Artist, Registered Nurse, Writer.
Alicia Navarrette
Creative Producer / Strategy Consultant at Alicia Navarrette.
Brie Spielmann
Illustrator, Story Artist, Art Director at GivePower.
Karen James
britt bivens
Veronica Rivera
Product Designer at JustVCreative LLC.
Stacie Gray
Brand Marketing | Creative at Stacie Gray.
Jessica Graham
Director of Strategy and Creative Partnerships at Met/gal.
Suprita Kudesia
Corina Van Duinen
Senior Creative Strategist at MLive Media Group.
Amber Smirnow
Product Manager.
cheryl rodriguez
Sound meditation practitioner at Cheriko Wellbeing.
Amber Soto
Sr. HR Business Partner.
Ann Schneider
Business Development at Enclave.
Anne Ditmeyer
creative coach + workshop facilitator + writer.
Ann Davison
How to make the most of FieldTrips
The FieldTrips experience is defined not only by what the host has to share, but also by how we show up individually and collectively. The way we show up impacts our capacity to be moved, inspired, and activated.
Show up fully
Get ready to be immersed! Engage with smiles, nods, waves, emojis. Share in the chat. Get cozy. Turn off notifications. Sip your favorite beverage.
Stay curious
Wear your beginnerâs hat. Go with the flow. Welcome the stumbles and fumbles. Congratulate yourself for trying. Keep going!Â
Celebrate your host
Our hosts are members of the CreativeMornings communityâjust like you! Everyone comes to this with different backgroundsâa lot of our hosts have never done anything like this before! And we love that! Cheer them on when something goes awry and when it goes perfectly.
Support each other
Weâre all figuring things out in real time. Celebrate, rather than critique emerging ideas. Cheer each other on as you try new things. Try âYes! AndâŚâ in conversation.
Not vibing?
Itâs 100% okay when a FieldTrip does not resonate with you. Pop out quietly and try another experience later. Fill out the survey with your feedback (no dms to host or chat commentary, please.)