What are Virtual FieldTrips?
FieldTrips are meetups to interact, learn and collaborate in an effort to level-up your creative life. Built on top of our 20,000 monthly attendees at CreativeMornings talks, FieldTrips are community-organized events built on the spirit of generosity that has powered CreativeMornings events for the past 10 years.
Thanks for participating! We’re lucky to have you.
How to create a User-centered Content Editorial
October 8, 12:00pm - 1:30pm EDT.
About this FieldTrip
The goal is to understand audiences, explore why you or your business connect to them, define content, and finally, create a plan of ideas that can be prototyped and tested.
Attendees will learn a method to organise their ideas when creating a content editorial. The outcome will be a plan drafted in a template provided during the workshop. It is for all content creators, professionals and non-specialists to ideate, test and create content solutions.
Participants will have an overview of the process and will be able to start creating their own design-led, User-Centered Content Editorial plan. The workshop is virtual, presented in an online whiteboard and the outputs will be shared on Google Sheets and Slides.
1 - Goals setting: - Tools to research your audience - Tools to define the benefits you offer to your audience
2- Content: - Types of content - Creating your editorial
3- Platforms - Choosing platforms - Listing formats and production needs
4- Reaching out: - Tactics and tools to amplify your message
5- Prototype: - Tips and tricks to experiment and prototype before sharing with the world :)
About your Host Hi, I am Ana Bender, founder of FINK CONTENT, a design & content studio and author of a method to ideate and create content strategies, the ‘Creative Content Kit’. I see content as a way to communicate business values, brand statement, product and services benefits to the world. As a consultant, mentor, and teacher, I love working with independent businesses to craft ideas into content that will bring great experiences to their audiences and help their businesses to thrive. Find more at finkcontent.com