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The Brand Experience Specialist at Salted Branding.
I’m Fuajia (pronounced Fun-jiAH) and I’m the founder of Salted Branding. I’m known as the Brand Experience Specialist because I create full brand experiences that move audiences from curiosity to commitment. My work includes strategy, messaging, brand identity, art direction and web design so that every part of the brand works together intentionally.
My clients are typically faith-led and service based businesses and they go from having a brand that feels outdated and sounds generic to a brand that captures how amazing they are and naturally draws in the people they want to serve.
When I am not spending way too much time trying to choose the right messaging, fonts and colors, I enjoy cooking and developing recipes, dancing, and spending time with family, friends, God and myself.
AI has made creating content faster than ever, but it has also made brands sound the same. Across platforms and industries, businesses are starting to look and read alike, making it harder to stand out and be remembered.
In this FieldTrip, we’ll break down how to build a brand that is trustworthy, captivating, and unmistakably you, even in an AI-saturated world. You’ll learn what differentiates a brand today and how to avoid blending into the growing sea of AI-generated sameness without rejecting the technology.
Understanding branding: We will briefly define branding
AI in brands: We will discuss some of the roles of AI and issues that have arisen as AI becomes more and more prominent
Branding evolution: We will go over how branding has evolved overtime, and what works best now and why
How to build an irreplicable brand: We will go over the 3 keys to build a brand that can't be copied by AI and you'll be given guidance on how to apply them to your brand
Something to write on and with
A hands-on session where participants get to build, craft, or create something tangible.
The recording will be shared within 24 hours in the follow up email for a 4-day window, and available at the top of this page. Make sure to register for access!
The Brand Experience Specialist at Salted Branding.
I’m Fuajia (pronounced Fun-jiAH) and I’m the founder of Salted Branding. I’m known as the Brand Experience Specialist because I create full brand experiences that move audiences from curiosity to commitment. My work includes strategy, messaging, brand identity, art direction and web design so that every part of the brand works together intentionally.
My clients are typically faith-led and service based businesses and they go from having a brand that feels outdated and sounds generic to a brand that captures how amazing they are and naturally draws in the people they want to serve.
When I am not spending way too much time trying to choose the right messaging, fonts and colors, I enjoy cooking and developing recipes, dancing, and spending time with family, friends, God and myself.
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The FieldTrips experience is defined not only by what the host has to share, but also by how we show up individually and collectively. The way we show up impacts our capacity to be moved, inspired, and activated.
Get ready to be immersed! Engage with smiles, nods, waves, emojis. Share in the chat. Get cozy. Turn off notifications. Sip your favorite beverage.
Wear your beginner’s hat. Go with the flow. Welcome the stumbles and fumbles. Congratulate yourself for trying. Keep going!
Our hosts are members of the CreativeMornings community—just like you! Everyone comes to this with different backgrounds—a lot of our hosts have never done anything like this before! And we love that! Cheer them on when something goes awry and when it goes perfectly.
We’re all figuring things out in real time. Celebrate, rather than critique emerging ideas. Cheer each other on as you try new things. Try “Yes! And…” in conversation.
It’s 100% okay when a FieldTrip does not resonate with you. Pop out quietly and try another experience later. Fill out the survey with your feedback (no dms to host or chat commentary, please.)