About the speaker
There’s never been a more important and exciting time to be a designer. The world in its current state needs new ideas, new processes and new behaviours to meet the complex challenges we face head on, and with some urgency.
Creative daring takes many forms and isn’t necessarily about being deliberately controversial to get noticed. To make a meaningful difference, Hazel Macmillan believes designers need to challenge themselves and push the boundaries of the role they can play in business and in society. Leading by example to dare to create the future we all need to see.
Hazel Macmillan has been a designer for as long as she can remember. She started taking classes at the Glasgow School of Art aged 13 and hasn’t stopped working creatively since.
After graduating from the Royal College of Art, Hazel focused on brand identity design with some of London’s most revered firms, creating some of the world’s most well-known brands such as Selfridges, Linklaters and Historic Royal Palaces. In 2009 Hazel set up her own strategic creative consultancy Hazel Brands, winning the international Red Dot Award for Best Technology Brand in 2019 for Wacom.
As well as working with commercial clients, Hazel has also led international inclusive design challenges in Seoul and Tokyo and is a visiting senior tutor, on brand and communications, for Innovation Design Engineering, a double MA/MSc at the Royal College of Art and Imperial College London.
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