Harsh Purohit takes us through the ABCs of sustainability
About the speaker
Harsh Purohit is the Founder Director of Cognito, a sustainability advisory which specializes in seeding and cascading the practice of sustainability in organisations through successful deployment of multi-disciplinary design and communication tools.
A mechanical engineer with an MBA in marketing, Harsh is a sustainability strategist and performs at the intersection of sustainability, marketing communication, design, technology, and profits. He has a passion for identifying emerging brand building opportunities in business and enthusing clients to invest in them to create stakeholder value, positive change and sustained competitive advantage.
In 21 years at Cognito, he has spearheaded design and communication projects in diverse segments and worked with brands like ABN Amro Bank India, Kotak Mahindra, IDBI Bank, FAG India, Matrix Telecom, Pepsi, Suzlon, Eclipsys, Taj Group of Hotels, Sun Pharma and Ranbaxy for local, national and international projects.
Under his leadership Cognito has cemented its position as one of India’s leading Brandability and Sustainability agency and is recognized across Europe and Asia for their ability to harness the power of communication design to affect long lasting behavioral change. Harsh has played a vital role in helping organizations shift their approach to sustainability from compliance to strategic competitive advantage. He has developed the 4Ps of sustainability which help an organizations understand the business importance of sustainability and chalk out measurable goals. Harsh is actively involved in consultations on the role of design in sustainability, formulation of frameworks, gender equality and sustainable innovation. He is a regular speaker at diverse international forums across Asia and Europe.
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