About the speaker

Shock – relevance or showmanship?

Gustav Egerstedt, Creative Director at Saatchi & Saatchi Stockholm, ideologist at the much talked about Elmsta 3000 Horror Fest and key speaker at Creative Mornings Sthlm on October 23.

Gustav has been working in the advertising industry since 1998, spending the last 10 years with Saatchi & Saatchi Stockholm. Previous to that he was at two Swedish independent agencies; King and Farfar (RIP). In 2012 Gustav was appointed executive creative director at Saatchi & Saatchi Stockholm.

Gustav will talk about his work with the Elmsta 3000 Horror Fest on how they work with the element of shock to gain attention for the festival (and to scare the crap out of their members of course!).


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