Güs wellness take on “local” as a theme!

Robin Hemingway & Chris Jones | Co-Founders, Güs

Robin and Chris have been navigating high-pressure environments together since meeting at the University of Bath in 2012. After a decade spent in the "engine rooms" of global finance and hyper-growth startups, they realized that the one thing the UK’s modern urban landscape was missing wasn't another app or a trading desk—it was a place to actually be human.

Robin spent 9 years on the FX Sales floor at Citibank, navigating the volatility of global markets before trading the adrenaline of the city for the serenity of the sauna. Drawing on a childhood spent in Sweden, he leads the growth and brand vision for Güs, ensuring the community stays at the heart of the heat.

Chris has spent his career scaling some of Europe’s most iconic startups, including N26 and Too Good To Go. Having lived in the wellness hubs of Berlin and Copenhagen, he’s the operational architect behind Güs. He’s obsessed with bringing the effortless Scandinavian sauna culture into the UK’s Northern powerhouses.

Together, they’ve built Güs: a "Sober Social" hub designed to regulate the nervous system and reclaim the "Third Space" for a new generation of creative professionals.