Giving life to the Less Good Idea
March 1, 8:30am - 10:00am SAST. Hosted at Vega
part of a series on Symmetry
About the speaker
Bronwyn Lace (1980, Botswana) completed her BAFA at the University of Witwatersrand, Johannesburg in 2004. Site specificity is one of the things that stirs her imagination into life. Lace focuses her practice on the relationships between art and other fields, including physics, museum practice and philosophy. She elects to work with found, recycled and repurposed elements and often builds her intricate installations responsively and in situ. Lace’s exhibitions include 2018 ‘Mirror/Mirror, a solo at Everard read, Johannesburg, South Afrca; 2017 ‘Bred in the Bone’, a solo exhibition at Circa, Cape Town, South Africa; 2017, ‘Southern Abstraction, group exhibition at Everard Read, London, UK; 2017 ‘Dead Gardens’, a group show curated by Olimpia Bera, Cluj Napoca, Romania; 2016, ‘KulturKontakt’, a group exhibition as part of the Austrian Federal Chancellery 2016 residency, Vienna, Austria; 2016, ‘Bronze, Steel and Stone’, group exhibition at Everard Read, London, UK; 2015 ‘Response’, a two person exhibition, Johannesburg, South Africa; 2015, ‘Response’ a exhibition presentation delivered at the National Smithsonian Museum of African Art, Washington, USA; 2014 ‘Teeming’, solo exhibition at SpekePhotographic, Johannesburg, South Africa; 2013 ‘Resuscitate’, solo exhibition at Nirox Project Space, Johannesburg, South Africa; 2012 ‘A Tendency Towards Complexity’, solo exhibition at CIRCAonJellico, Johannesburg, RSA. In 2013 Lace co-completed a commissioned book and film related to collaborative community projects she has co-initiated in South Africa. Lace is currently the director of The Centre for the Less Good Idea, an interdisciplinary incubator space for the arts based in Maboneng, Johannesburg. Founded by William Kentridge, the Centre creates and supports experimental, collaborative and cross-disciplinary arts projects. Lace lives and works in Johannesburg, South Africa.
Vega was formed in 1999 in anticipation of the shift in the global paradigm away from conventional marketing and advertising toward a synchronous cohesion of design, branding and business. With the reconfiguration of traditional platforms and the emergence of new ones, it is the art, craft and science of branding that has become the universal language of the marketplace. Think of brands such as Google, Greenpeace and Apple: brands are far more than letters and logos but powerful cultural forces shaping the world as we know it. Concomitant with this seismic shift in the industry landscape arose an urgent need to educate South Africa’s most talented young minds in preparation for this brave new world. A new school of thought was called for and Vega answered that call. With branding being the DNA of Vega, the school is ideally positioned to meet the rapidly growing needs of industry by supplying students with the conceptual, strategic and practical skill-sets required to rise to the challenge of the future. The World Economic Forum in 2016 revealed the findings of its study entitled The Ten Skills You Need to Thrive in the Fourth Industrial Revolution. The three skills topping this list are Complex Problem Solving; Critical Thinking and Creativity. These are the cornerstones upon which Vega is built. Vega therefore aims to graduate a new breed of thinker by delivering fully accredited Certificates, Baccalaureates, Honours and Masters programmes in brand leadership; brand management; brand innovation; brand strategy and creative brand communication. An IIE degree is of the exact same standard as one found in any state university or private university.
February’s theme is SYMMETRY
What do a planet, an attractive face, and a snowflake have in a common? Symmetry.
Symmetry is prevalent throughout life. You can fold a sunflower in half, stories have an arc, and the human body can bend and create mesmerizing shapes. There are also irregularities that enhances life; it adds beauty and complexity. If there’s symmetry in nature, then there must be a kind of symmetry in the way we lead our lives.
Symmetry cannot be possible without asymmetry, the same way sadness magnifies joy.
Alan Lightman wrote in The Accidental Universe, “I would claim that symmetry represents order, and we crave order in this strange universe we find ourselves in.” But chaos will happen whether we like it or not, it’s how we respond to it that either creates order or more chaos.
When in chaos, create your symmetry.
Our Saint Petersburg chapter chose this month’s exploration of Symmetry, Anna Fadeeva illustrated the theme, and Mailchimp is the presenting partner.