About the speaker

Barry de Bruin used to run ‘ping-pong Design’, a successful studio specialized in branding and design thinking, until he decided to get rid of his share in the company and try something different.

Since 2017 he has been fumbling fulltime, joined art collective Mona Lisa’s and connects stranger friends on

www.beterdingenandersdoen.nl

This summer Atlas Businesscontact published his book ‘Doe eens gek - meer creativiteit in denken en doen’. In which Barry de Bruin explains how to keep an open mind while looking for ways to do ‘things’ better. It’s a cookbook for breaking with conventions and creating your own rules. It strengthens your inner excentric.

The absurdity that one creates by their own device is the best antidote to the absurdity that is afflicted upon you. With over 50 exercises the book let’s you explore and broaden your mental playingfield!

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