Emily Miller-Sharma talks about how, as general manager of RUBY, she walks the tightrope between creativity and business.

Whether it’s butter in coffee, bacon on donuts, fashion in the 80’s making a return, or the culture of an organization, weirdness reveals that there are no rules or right answers. Weirdness widens the edges of the status quo, and if we allow it, it adds beauty to our lives because it introduces us to a multitude of complexities that we may be ignoring.

Someone who knows all about the wonder to be found in the weird is Fashion Designer Emily Miller-Sharma. Whether it’s butter in coffee, bacon on donuts, fashion in the 80’s making a return, or the culture of an organization, weirdness reveals that there are no rules or right answers. Weirdness widens the edges of the status quo, and if we allow it, it adds beauty to our lives because it introduces us to a multitude of complexities that we may be ignoring.

Someone who knows all about the wonder to be found in the weird is Fashion Designer Emily Miller-Sharma. Dressing is part of daily life, so Emily approaches clothing design with a personal and emotional attachment. She believes that as designers, you talk to each person who interacts with your creations – even if you are not necessarily in the room with them – and the onus is on the designer to ensure that you are enhancing the user’s experience. It’s this kind of cool anonymity that has seen the Liam brand soar in popularity under her direction, being named in Metro Magazine’s Best Women’s Clothing Label List in 2015.

About the speaker

From humble beginnings lying on lengths of fabric, tracing out dress shapes in Vivid, Emily honed her skills at Wellington’s Massey University. After a stint in a small Auckland workroom, Emily traversed Europe with Wellington band So So Modern, driving their tour van and sewing their costumes on the road. After hanging up the keys, Emily returned to Auckland in 2008 to join RUBY, where she is now the General Manager and designer for the company’s Liam brand.

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