About the speaker

Taking the Plunge!

Innovation is not just a case of acquiring aptitude. It is also a question of attitude: Innovators strive to remain creative and active. “Taking the Plunge” is Elmar Mock’s message in his new book which provides an overview of the characteristics and essential strengths of the successful Innovation Factory, Creaholic.

Elmar Mock was born on the 2nd of February 1954 at la Chaux-de-Fonds/Switzerland. He graduated as an engineer in micro technology in 1976 and in plastics technology in 1978.

At the age of 26 he co-invented the Swatch, an amazing success story worlwide. A few years later, he designed Tissot’s Rockwatch before leaving the company and founding his own engineering and innovation consultancy, Creaholic.

This prolific inventor has signed more than 150 patent families in many domains (watch-making, packaging, food, medical, automobile, environmental). Elmar is well known internationally for his innovation factory concept and philosophy of innovation.

Meet with Elmar Mock and the creative team at Creaholic: creaholic.com

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