February 7, 8:30am - 10:00am CET. Hosted at Betahaus Neukölln
part of a series on Invest
About the speaker
Diana Arizmendi is a User Experience Designer born in Monterrey, Mexico. Her curiosity to explore has taken her from studying and working in a small city in Mexico, to working and studying a Master’s in Spain, to her current role in AKQA’s Berlin office.
Diana has worked across the entire design process, from the ideation to deployment of digital products launched by companies of many sizes and industries. From the beauty industry to the automotive industry and from a small startup to Forbes 500 companies; she is passionate about sharing the learnings of her journey.
betahaus is a coworking space and community started by a group of students back in 2009. It has grown floor-by-floor from a warehouse in Kreuzberg to a global network of spaces and private offices. Creatives from all sectors are invited to work with betahaus at one of their 2 locations in Berlin or at partner spaces in Barcelona, Sofia, Hamburg, and 76 other locations worldwide.
Rotesleuchten Film is a smart production company based in Berlin. Rotesleuchte produces a variety of formats for social media, education, and documentation, with an emphasis for story driven content. Rotesleuchten is CreativeMornings Berlin’s favourite video partner since Summer 2014.
Norman is a commercial photographer and retoucher based in Berlin and working worldwide. He is specialized in portraits and events. His photos are known for a fresh and natural look. With an eye for the smallest details, the right equipment, and highly trained retouching skills he lets every single pixel shine. Feel free to contact him.
The Painless Side of User Testing
Many clients hesitate to spend money and time on user testing. But user testing doesn’t have to be a big investment—there are ways to test for 2–3 days at a relatively low cost. The result? Clients are happier because they have the data and reassurance that their products are great. And in return, we get real customer insights that make products even better. In this talk, Diana shares her experience doing quick and simple user testing to gather insights in the early stages of design, and explains her process and the value of incorporating user testing more often.