613 Lovely Attendees
As a Senior Acrobat Evangelist at Adobe, Joe Santiago is on a mission to help you master your digital workflow in a way that’s both practical and fun. He operates on a simple principle: technology should enhance the way you work and save you time. His background includes leadership experience in corporate IT and large-scale public sector technology, with a Master’s degree in Instructional Technology. This experience gives him a deep understanding of real-world professional challenges and fuels his passion for workflows. He’s known for his engaging, hands-on demos where he translates complex features into simple, time-saving solutions. Joe is a knowledgeable guide dedicated to helping every professional unlock the full potential of Adobe Acrobat.
In this action-oriented talk, Katrina Owens (Personal Branding and PR Expert) and Adobe Acrobat Evangelist Joe Santiago will show you how to map out a year of strategic visibility for your business.
About your co-host, Katrina Owens: I help leaders go from overlooked to in-demand using the same strategies that took me from 300 Instagram followers, to speaking on stages across North America, in less than 2 years.
In this session, youâll learn how to:
Use Adobe Acrobat Studio to organize your goals, media opportunities, and content strategy
Break down your visibility plan into actionable steps that align with your brand and business goals
Leverage storytelling and personal branding to create a magnetic presence online and offline
A notepad or place to capture notes
Questions you may have about your 2026 strategy
A hands-on session where participants get to build, craft, or create something tangible.
The recording will be shared within 24 hours in the follow up email for a 30-day window, and available at the top of this page. Make sure to register for access!
Global Partner â Adobe
Adobe empowers everyone, everywhere to imagine, create, and bring any digital experience to life. From creators and students to small businesses, global enterprises, and nonprofit organizations â customers choose Adobe products to ideate, collaborate, be more productive, drive business growth, and build remarkable experiences.
As a Senior Acrobat Evangelist at Adobe, Joe Santiago is on a mission to help you master your digital workflow in a way that’s both practical and fun. He operates on a simple principle: technology should enhance the way you work and save you time. His background includes leadership experience in corporate IT and large-scale public sector technology, with a Master’s degree in Instructional Technology. This experience gives him a deep understanding of real-world professional challenges and fuels his passion for workflows. He’s known for his engaging, hands-on demos where he translates complex features into simple, time-saving solutions. Joe is a knowledgeable guide dedicated to helping every professional unlock the full potential of Adobe Acrobat.
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The FieldTrips experience is defined not only by what the host has to share, but also by how we show up individually and collectively. The way we show up impacts our capacity to be moved, inspired, and activated.
Get ready to be immersed! Engage with smiles, nods, waves, emojis. Share in the chat. Get cozy. Turn off notifications. Sip your favorite beverage.
Wear your beginnerâs hat. Go with the flow. Welcome the stumbles and fumbles. Congratulate yourself for trying. Keep going!Â
Our hosts are members of the CreativeMornings communityâjust like you! Everyone comes to this with different backgroundsâa lot of our hosts have never done anything like this before! And we love that! Cheer them on when something goes awry and when it goes perfectly.
Weâre all figuring things out in real time. Celebrate, rather than critique emerging ideas. Cheer each other on as you try new things. Try âYes! AndâŠâ in conversation.
Itâs 100% okay when a FieldTrip does not resonate with you. Pop out quietly and try another experience later. Fill out the survey with your feedback (no dms to host or chat commentary, please.)
Global Partner â Adobe
Adobe empowers everyone, everywhere to imagine, create, and bring any digital experience to life. From creators and students to small businesses, global enterprises, and nonprofit organizations â customers choose Adobe products to ideate, collaborate, be more productive, drive business growth, and build remarkable experiences.