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Design Thinking at IBM: Behind the scenes
This event happened on Thu, May 23, 2019
•
Virtual
Overview
31 Lovely Attendees
31 Lovely Attendees
Your Host
Hayley Yudelman
Design Researcher at IBM.
About this FieldTrip
“Good Design is Good Business.” Since Thomas J. Watson (former CEO of IBM) declared that in the 1950’s, design has been integrated into everything we do – from the products we build to the strategies that run our business. More recently, we’ve grown and scaled the Enterprise Design Thinking practice to ensure democratic and human-centered problem solving. We’re passionate about using Design methodologies in business and life and are excited to share this with you!
As design researchers at IBM, we (Hayley Yudelman and Ashley Graham) love learning about human motivations - and using that knowledge to make user-driven product + strategy decisions. Come join us in this workshop if you want to:
- Learn the basics of Design Thinking and Service Design
- See examples of how IBM uses these design practices to make organizational and product decisions
- Understand how to apply these practices to your own career, business, and life in general!
–
View all upcoming FieldTrips or submit an idea to host your own.
What to expect
Lecture format!
This is a more traditional format where participants absorb information through presentations and talks.
Real-time only!
This FieldTrip will not be recorded.
This FieldTrip was made possible by
City of Saints is a coffee roasting company with shops in wonderfully disparate nooks of New York and New Jersey. We take a tremendous amount of pride in our coffee - so much that it gets its own shpeel on our Sourcing page - but what excites us most is our ongoing goal of creating cafes and coffee partnerships that celebrate the communities they inhabit. Currently occupying a residential corner in Hoboken, a light-soaked bar in the East Village, and a cavernous industrial hideaway in Bushwick, we’re consistently blown away by the people we meet and how effectively a thoughtful product can shapeshift to mean something important and different to all of them. We value inclusiveness over imposition, open-mindedness over repetition, light-heartedness over reverence. We drink what we like, we wind up where we like to be, and we encourage passersby to do the same.
Your Host
Hayley Yudelman
Design Researcher at IBM.
About Hayley Yudelman
Attendees
mindy bond
Shravani Rao
Cristina Robles
Sebastian Duque
Design Manager at JPMorgan Chase & Co..
sam strauss-malcolm
Duncan Ng
Principal - Practice Leader at BPR Advisory.
Chanel Sedeno
matthew angorn
Principle at The Cheeky Devil Society.
Ritika M.
diane d.
How to make the most of FieldTrips
The FieldTrips experience is defined not only by what the host has to share, but also by how we show up individually and collectively. The way we show up impacts our capacity to be moved, inspired, and activated.
Show up fully
Get ready to be immersed! Engage with smiles, nods, waves, emojis. Share in the chat. Get cozy. Turn off notifications. Sip your favorite beverage.
Stay curious
Wear your beginner’s hat. Go with the flow. Welcome the stumbles and fumbles. Congratulate yourself for trying. Keep going!
Celebrate your host
Our hosts are members of the CreativeMornings community—just like you! Everyone comes to this with different backgrounds—a lot of our hosts have never done anything like this before! And we love that! Cheer them on when something goes awry and when it goes perfectly.
Support each other
We’re all figuring things out in real time. Celebrate, rather than critique emerging ideas. Cheer each other on as you try new things. Try “Yes! And…” in conversation.
Not vibing?
It’s 100% okay when a FieldTrip does not resonate with you. Pop out quietly and try another experience later. Fill out the survey with your feedback (no dms to host or chat commentary, please.)
This FieldTrip was made possible by
City of Saints is a coffee roasting company with shops in wonderfully disparate nooks of New York and New Jersey. We take a tremendous amount of pride in our coffee - so much that it gets its own shpeel on our Sourcing page - but what excites us most is our ongoing goal of creating cafes and coffee partnerships that celebrate the communities they inhabit. Currently occupying a residential corner in Hoboken, a light-soaked bar in the East Village, and a cavernous industrial hideaway in Bushwick, we’re consistently blown away by the people we meet and how effectively a thoughtful product can shapeshift to mean something important and different to all of them. We value inclusiveness over imposition, open-mindedness over repetition, light-heartedness over reverence. We drink what we like, we wind up where we like to be, and we encourage passersby to do the same.