Dennis Hambeukers on DESIGN

Dennis Hambeukers

In this talk, Dennis will talk about his perspective on the future of design. It revolves around a concept he calls creative strategy. That is not about making strategy more creative. It’s also not about making strategy for creative projects. It’s about using creation to “do” strategy.

Dennis will take us in his talk to design as strategy, design as a way to solve business problems. Over the years Design has been writing a lot about design on his Medium blog called The Design Leadership Notebook, nearing almost 100 articles!