Designing for kids!

December 19, 8:30am - 10:00am CET. Hosted at Frog Milan

part of a series on Education


About the speaker

Matteo Loglio is an interaction designer, creative technologist and co-founder at Primo. Previously working for Officine Arduino and FabLab Torino, he’s specialised in digital fabrication and early-stage prototyping, mainly on tangible interfaces and physical products. Co-founder of the London-based startup Primo, he’s now developing the next generation of connected toys, starting with the Cubetto play-set: a product crowd-funded in 2013. Honoured with an IXDA Award, he’s also an Interaction Design Practitioner at Central Saint Martins in London

Local partners

Additional details

Primo from primo.io on Vimeo.

Primo is a London based company, working on the next generation of educational tools. Their first product, the Cubetto play-set, is a colorful tangible robot designed to introduce programming to pre-literate children. The toy was successfully launched on Kickstarter last year and now they are working on new educational concepts related to technology and education. Matteo Loglio, designer and co-founder at Primo, will tell us more about their process and how they launched the company.