Hello Design has been in the digital trenches for over a decade.

From day one our work process has been guided by principles that have led to reaching our goal of creating exceptional work with truly diverse clients, ranging from Herman Miller to Tillamook Cheese to simplehuman. We believe good design never comes from committees and there’s more risk in not innovating – so far it’s been working for us. Sometimes it’s just about speaking the same language. Get an inside look at what Hello has learned over the past 13 years with the mindset that “good enough is never good enough" and learn from our quest to find brave clients who want to change their industry.

About the speaker

David Lai is the co-founder and Creative Director of Los Angeles-based agency Hello. David co-founded Hello with the simple goal to create quality work for diverse clients. A graduate from Cornell University and Andover, David has won numerous awards and recognition for his work including a Cannes Cyber Lion, Webby, One Show Pencil, and Flash Film Festival Arrows.

His designs have also been featured in Communication Arts, I.D., HOW, Print and Graphis, as well as numerous other publications and books. He has taught at the Art Center College of Design and was on the Advisory Board of the AIGA Los Angeles. With over 15 years of experience, David provides strategic and creative leadership for the agency. Clients include Sony, USA Network, Herman Miller, MoMA, Toyota, and TaylorMade Golf. Prior to Hello, David worked at award-winning interactive agencies, Studio Archetype and cow.

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