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David Huff

George Masa’s Creative Landscape Impact

part of a series on Layers

35:13

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Photographer and founder of the George Masa Foundation, David Huff, discusses Masa’s impact on on North Carolina’s landscape as well as his influence in creating the most visited national park in America, The Great Smoky Mountains National Park.

About the speaker

Marketing and communications leader passionate about creating meaningful impact through strategy, creativity, and storytelling. As founder and chair of the George Masa Foundation, I drive initiatives that inspire youth engagement, champion environmental conservation, and advocate for climate action. I also serve on the board of the Blue Ridge Parkway Foundation and actively contribute to Appalachian Trail stewardship with the Carolina Mountain Club.

An award-winning photographer, I use visual storytelling through David Huff Creative to connect people with the natural world, raising awareness and inspiring action. My experience extends to executive producing the feature film Country Remedy and representing Fjällräven as a brand ambassador.

With advanced degrees in education and psychology, I bring a unique blend of leadership, sustainability expertise, and communication skills to help organizations, individuals, and communities achieve their goals and make a lasting impact. Let’s connect!

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