Flexible craftsmanship = design

About the speaker

Daria Biryukova studied industrial design in Russia and obtained a master’s degree at the University of Applied Arts in Vienna, Austria. She did part of her education program at the Design Academy Eindhoven. In 2015 Daria Biryukova founded Studio Mixtura with the aim to help industries and organisations to review their production methods and waste management. Studio Mixtura offers design solutions to make organisations profitable in the way they do not harm the environment. Main purpose is to solve the problem of environmental pollution due to a thoughtless mass production of goods, materials and services.

‘I believe in design as a powerful and productive treatment that can help to build a better life. As a design alchemist, I am fascinated by experimenting with waste and secondary raw materials. I start every project with a deep research and analysis of all the ingredients which appear after production or recycling processes. This approach allows me to work with a very broad range of industries and collaborate with experts from different disciplines. Once I collect all data, the mixing and matchmaking begins. A study brings me to a complete new storytelling with the answers to questions: why the product, material is produced in this way, why the waste is accumulating, how it could get a sustainable treatment and as the outcome what is the design of a new product.’

Quote ‘Craftwork is about building on what you know, on your skills rather than throwing it out. The capitalist logic is about throwing and buying something new when you learn how to use it. The privileges that creative acts over the craftsman acts has a sociological dimension. Innovation is something that separates the innovator from the mass, where craftsmanship is a collective activity. To really recover that social world of craftsmanship, we have to break an attitude about creativity being a form of individuation or separation.’ Richard Sennet Lecture in MAK - Österreichisches Museum für angewandte Kunst Social media links https://www.studiomixtura.com/ https://twitter.com/biryukovadesign https://www.instagram.com/studiomixtura/ https://www.linkedin.com/in/biryukovadesign/

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