Get BIG results from minimal resources.
Adrian and Christoffer from Culture Works talk about their work creating events and culture in the city of Aarhus, and talk about their newest project Organic Basics an underwear subscription service they funded though Kickstarter.
About the speaker
Culture Works designs compelling brands and experiences by merging commerce, culture and community.
We empower brands (partners and customers) to connect with their audiences through experiences that forge emotionality-based relationships and speak to personal, social and cultural values. We believe brands exist within a broader cultural context - and their success is dependent on how these brands engage a community of costumers. By achieving a deeper understanding of the community, and recognizing the broader cultural landscape of which the community is a part - brands can thereby introduce new meaning and relevance to their products/services.
Partners and collaborators includes SPOT Festival, Kopenhagen Fur, Bestseller, Northside Festival, Aarhus Muncipality, Tuborg, OpenMinded, Red Bull and more.
Favorite quotes from this talk
Hosted by
Godsbanen
Skovgaardsgade 3-5
Aarhus, Denmark 8000
Date
