Mohamed Wasfy

He’s crafted some of the most iconic and impactful advertisements in Egypt and internationally—the jingles you love, the commercials you play on repeat, the popular TV & digital campaigns from years past and present that you still remember and sing along to—you name it, he’s done it, and nailed it. The question is, how? Where do these out-of-the-box ideas come from? What does it take to initiate a creative cycle? How do you turn a shapeless idea into a massive hit? What are the steps behind creating something relevant, original, and impactful?