Create with Florence Macedo
• – • Architecture & Design Museum
About the speaker
Originally from Brazil and shaped by life across several countries, Florence is a Helsinki-based creative working at the intersection of food, fashion, and community. She moved to Finland eight years ago from Montreal with a strong desire to create meaningful experiences and bring beautiful ideas to life.
Helsinki immediately felt like a place full of possibility — a young, evolving city where creativity could truly make an impact. Over the years, Florence has had the privilege of witnessing the city grow into a more multicultural and diverse creative hub, particularly within the food industry, while also contributing to that transformation herself.
Through her lifestyle brand, café, and boutique catering company, she has created spaces and experiences rooted in thoughtful design, hospitality, and connection. Her work is driven by a passion for bringing people together and building community through creativity.
Alongside her entrepreneurial projects, Florence also works as a Community Manager at BBO Creatives. Her journey has been shaped by resilience, reinvention, and curiosity — proof that creativity is not only about expression, but also about creating belonging, opportunity, and a sense of home.
Local partners
Zestii is a marketplace connecting home cooks, suppliers and customers. We create opportunities for home cooks to bring their food to customers with a promise of quality.
Sustainability is really important to us and we encourage local sourcing where possible, plus all our food is served in either compostable or reusable containers. An order with Zestii is not only a delicious meal, it is an act of support for the local economy.
If you have a talent for good home cooking or you have some great local produce to sell, join us as a cook or supplier! Zestii is a community of people who love food - cooking it, eating it and producing it. Join us and help make a difference!
Stadin AO, Helsinki Vocational College and Adult Institute provides both young and adult students with a diverse learning environment and supports students’ well-being, broad and practical vocational skills development and lifelong learning. It also provides students with knowledge and skills necessary in further studies and promotes employment. Each study unit is assessed independently in real working-life situations.
Creative community. Efficient Networking. Business Club.
Design Club helps companies to rebuild and create new business opportunities through design. We build bridges between companies. From the world of design we bring creative thinking to customer relationship management.
Industrial Strength Coffee was established in 2022 by Matthew Barth, and it is currently the only operational coffee roaster in Oulu, Finland.
The roastery and its accompanying coffee counter currently reside in Pikisaari, an island community that is known for being a cultural and artisanal hub, near Oulu city center.
At Industrial Strength Coffee, Nordic roasting and a strong knowledge of coffee are combined with asian brewing techniques to produce this unique experience that will also soon be served at Zestii Kitchens Kallio!
Your high quality, reliable print house. Since 1975 our family business has helped clients with ideating and finding the best print solutions. Contact us when you need print services!
Tea from the top of the world. Théhuone is a fresh, Scandinavian and customer-centered teashop where we wish to serve our clients well, answer all their important questions and find them right tea for each occasion. The teas on our shelves have earned their places. We are constantly looking for new and interesting tea varieties to treat your taste buds.
Additional details
We´re a morning lecture series for Helsinki´s creative community that also take place in 252 cities around the world. We continue to strive to connect our audience with heard and yet-to-be heard voices that make Helsinki creative, beautiful and diverse.
Join us at our face-to-face event Friday 29.5.2026 at 8:15 am for the theme of Create
Agenda for the morning:
8.15 am doors open & Breakfast is served
9:00 am Talk by Florence Macedo
10:00 am We wish you great and inspirational day!
Event accessibility: Event is held at Architecture & Design Museum. Entrance for wheelchairs and prams from Ullanlinnankatu street. Design Museum has an obstacle-free lift, and a wheelchair-accessible toilet on the basement level (floor K).
Location
