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What’s a FieldTrip? Virtual FieldTrips
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Learn Something Different!

Content Planning for Creatives Who Hate Planning

• – • Virtual

Overview 175 Lovely Attendees
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Your Host

Phil Pallen

Brand Strategist at Phil Pallen Collective, LLC.

Barcelona, Spain

Brand strategist, keynote speaker, personal branding expert.

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About this FieldTrip

Most creatives have a graveyard of content ideas - scattered across notes apps, voice memos, and saved posts that never go anywhere. This session fixes that.

Brand strategist Phil Pallen and content expert Lucas O'Keefe will show you how to build a living content system inside a single Adobe Acrobat PDF Space. You’ll leave with a ready-to-use planning hub that includes a content idea bank, hook-writing guide, and a script structure you can reuse every week.

Bring your niche, one content goal, and a willingness to actually finish something.

Agenda

  • ✓ We'll kick off with a quick live poll - participants share their biggest content headache. Phil and Lucas respond in real time, setting up why a system beats willpower every time.

  • ✓ Lucas walks participants through the documents inside the Content Planning PDF Space - what each one does, how they connect, and how to use them together to go from blank page to published post.

  • ✓ Phil opens Adobe Acrobat and demos the PDF Space live - showing how to navigate the files, prompt the AI Assistant for ideas, and share the Space with a collaborator or client.

  • ✓ Participants get their own copy of the PDF Space and spend 10 minutes inside it - using the "What Should I Post Today?" flow to map out their next three pieces of content.

  • ✓ We'll share out at the end - a few participants show what they built, Phil and Lucas give quick feedback, and everyone leaves with a working content system ready to use.

What to know or bring

  • ✓ Your niche or content focus - know the one topic or theme you post about, or want to start posting about.

  • ✓ One content goal for the next 30 days. Nothing fancy, just a sentence like "I want to post three times a week on Instagram."

What to expect

Workshop format!

A hands-on session where participants get to build, craft, or create something tangible.

It will be recorded!

The recording will be shared within 24 hours in the follow up email for a 4-day window, and available at the top of this page. Make sure to register for access!

Learn more about FieldTrips

This FieldTrip was made possible by

Phil profile
Your Host

Phil Pallen

Brand Strategist at Phil Pallen Collective, LLC.

Barcelona, Spain
View profile

About Phil Pallen

Brand strategist, keynote speaker, personal branding expert.

Attendees

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Marta Abel

Strategic HR Partner, Freelance Operations & Business Consultant.

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Anna Beers

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Franziska Volmer

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farah ali

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Ruchita Gol

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Eboni Dunbar-Scott

Director, Impact and Operations.

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Nicholas Ebelhack

Content Specialist at IU Studios.

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Patricia G Morales C

Owner y todo lo demás! at DogtoraPats.

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Aimee DiStefano

Senior Graphic Designer at JMT.

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Diar Adhihafsari

Writer, baker, and online bakery owner.

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How to make the most of FieldTrips

The FieldTrips experience is defined not only by what the host has to share, but also by how we show up individually and collectively. The way we show up impacts our capacity to be moved, inspired, and activated.

Show up fully

Get ready to be immersed! Engage with smiles, nods, waves, emojis. Share in the chat. Get cozy. Turn off notifications. Sip your favorite beverage.

Stay curious

Wear your beginner’s hat. Go with the flow. Welcome the stumbles and fumbles. Congratulate yourself for trying. Keep going! 

Celebrate your host

Our hosts are members of the CreativeMornings community—just like you! Everyone comes to this with different backgrounds—a lot of our hosts have never done anything like this before! And we love that! Cheer them on when something goes awry and when it goes perfectly.

Support each other

We’re all figuring things out in real time. Celebrate, rather than critique emerging ideas. Cheer each other on as you try new things.  Try “Yes! And…” in conversation.

Not vibing?

It’s 100% okay when a FieldTrip does not resonate with you. Pop out quietly and try another experience later. Fill out the survey with your feedback (no dms to host or chat commentary, please.)

This FieldTrip was made possible by