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"I guess we should blog more?" Content Marketing 101
This event happened on Tue, Feb 2, 2021
â˘
Virtual
Overview
824 Lovely Attendees
824 Lovely Attendees
Your Host
Sarah Stockdale
Toronto
Founder: growclass.co, helping underrepresented folks build incredible businesses and careers that get them paid. Author at wntta.co. Host of the Growth Effect podcast.
About this FieldTrip
You set a goal to publish a blog once a week, but, uh, it hasn’t happened.
You built a content marketing strategy but it’s collecting dust in Drive.
Come by for a short, practical workshop on how to create an effective and realistic content marketing strategy to drive traffic and sales.
I promise not to tell you to blog once a week.
About your Host
Sarah is the Founder and CEO of Growclass, an online growth marketing training program for founders, professional marketers, and entrepreneurs. She is a guest tech expert for The CBC, and CTV, and a TEDx speaker.
Sarah is the author of We Need To Talk About This, a popular blog and newsletter for millennial women. She is a frequent speaker at universities, events, and conferences internationally. She has spent her career working on early-stage technology startup, most recently leading the International Community Growth team at the San Francisco payments startup, Tilt, which was acquired by Airbnb in 2017.
What to expect
Lecture format!
This is a more traditional format where participants absorb information through presentations and talks.
Real-time only!
This FieldTrip will not be recorded.
This FieldTrip was made possible by
Google is proud to support FieldTrips at CreativeMornings. At Google Design, we produce original articles and videos, host events, and champion creative and educational partnerships, with the goal of supporting and inspiring the UX community. Follow us on Twitter and Instagram to learn more.
Your Host
Sarah Stockdale
Toronto
About Sarah Stockdale
Founder: growclass.co, helping underrepresented folks build incredible businesses and careers that get them paid. Author at wntta.co. Host of the Growth Effect podcast.
Attendees
Bronwyn McNully
Graphic Designer at APCO Worldwide.
Ilse Jaime GarcĂa CabaĂąez
Onboarding Manager at Simetrik.
Diana Richards
Technical writer.
Lizz Baxter
NC | SC Real Estate Agent at Lizz Baxter Homes | Compass.
Tina Anderson
painter.
Thamer Dajani
VP - Marketing and Communications .
Aiswarya Kolisetty
Product Designer.
Nadia Mykhalevych
Senior Content Marketing Lead at Preply .
Regiane Folter
Marketer y escritora.
Ericka Del Karmen Valladares
Visual Artist at Soi.Design .
Matt KĂźlka
Bailey Tripp
Social Media Coordinator at Washington University School of Medicine in St. Louis.
Bev Mohabeer
Head of Digital at Engine Service Design.
Amanda Nelzen
Communication officer.
Alexandra Jura
Head of Video at video intelligence AG.
Jennifer Morasco
Holly Jade
Founder at Aitch Create.
Tanya Horning
ThroughLine Brand Strategist.
Monika Browne-Ecker
Executive Director at Theatre B.
Carissa Morais
Content & Social Media // Digital Marketing at Lemonade .
How to make the most of FieldTrips
The FieldTrips experience is defined not only by what the host has to share, but also by how we show up individually and collectively. The way we show up impacts our capacity to be moved, inspired, and activated.
Show up fully
Get ready to be immersed! Engage with smiles, nods, waves, emojis. Share in the chat. Get cozy. Turn off notifications. Sip your favorite beverage.
Stay curious
Wear your beginnerâs hat. Go with the flow. Welcome the stumbles and fumbles. Congratulate yourself for trying. Keep going!Â
Celebrate your host
Our hosts are members of the CreativeMornings communityâjust like you! Everyone comes to this with different backgroundsâa lot of our hosts have never done anything like this before! And we love that! Cheer them on when something goes awry and when it goes perfectly.
Support each other
Weâre all figuring things out in real time. Celebrate, rather than critique emerging ideas. Cheer each other on as you try new things. Try âYes! AndâŚâ in conversation.
Not vibing?
Itâs 100% okay when a FieldTrip does not resonate with you. Pop out quietly and try another experience later. Fill out the survey with your feedback (no dms to host or chat commentary, please.)
This FieldTrip was made possible by
Google is proud to support FieldTrips at CreativeMornings. At Google Design, we produce original articles and videos, host events, and champion creative and educational partnerships, with the goal of supporting and inspiring the UX community. Follow us on Twitter and Instagram to learn more.