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"I guess we should blog more?" Content Marketing 101
This event happened on Tue, Feb 2, 2021
â˘
Virtual
Overview
824 Lovely Attendees
824 Lovely Attendees
Your Host
Sarah Stockdale
Toronto
Founder: growclass.co, helping underrepresented folks build incredible businesses and careers that get them paid. Author at wntta.co. Host of the Growth Effect podcast.
About this FieldTrip
You set a goal to publish a blog once a week, but, uh, it hasn’t happened.
You built a content marketing strategy but it’s collecting dust in Drive.
Come by for a short, practical workshop on how to create an effective and realistic content marketing strategy to drive traffic and sales.
I promise not to tell you to blog once a week.
About your Host
Sarah is the Founder and CEO of Growclass, an online growth marketing training program for founders, professional marketers, and entrepreneurs. She is a guest tech expert for The CBC, and CTV, and a TEDx speaker.
Sarah is the author of We Need To Talk About This, a popular blog and newsletter for millennial women. She is a frequent speaker at universities, events, and conferences internationally. She has spent her career working on early-stage technology startup, most recently leading the International Community Growth team at the San Francisco payments startup, Tilt, which was acquired by Airbnb in 2017.
What to expect
Lecture format!
This is a more traditional format where participants absorb information through presentations and talks.
Real-time only!
This FieldTrip will not be recorded.
This FieldTrip was made possible by
Google is proud to support FieldTrips at CreativeMornings. At Google Design, we produce original articles and videos, host events, and champion creative and educational partnerships, with the goal of supporting and inspiring the UX community. Follow us on Twitter and Instagram to learn more.
Your Host
Sarah Stockdale
Toronto
About Sarah Stockdale
Founder: growclass.co, helping underrepresented folks build incredible businesses and careers that get them paid. Author at wntta.co. Host of the Growth Effect podcast.
Attendees
Hayoung Ahn
Medical Student & Media Creative.
stephanie bartz
Lifestyle Photographer at stephanie bartz photograp.
Anna Dachuk
Nicole-Ann Poitras
Principal - Marketing & Event Strategy at Purple Chili Consulting.
Manuela Alvarado
Vanessa Lee
Kimi Reddinger
Lindsay Matthews
Program Manager, DX at Sensis.
Ashley Jackson
Cat McDonald
Web Content Strategist | Podcast Producer.
Mary Jennings
Artist and Owner at mARY jENNINGS aRT.
Denisa Parker
Founder and Lead Creative at Kind & Ivy.
Carolyn Jensen
Paula Rosenberg
Senior Manager of Community Engagement & Enablement at Stack Overflow .
Denise Righetti
Chief Foodie Officer at Savor Our City.
Alex Villacis
Service Designer at AVM Service Design and Facilitation.
Sophie Frey
Chief explorer at SOBAJ GmbH.
Gabriel Hagstrom
Content Marketing Specialist at API Nation.
Jaymes Luu
Executive Dishwasher at Fat Face.
Brittany Knoch
Life Coach at Sunny Bee Coaching .
How to make the most of FieldTrips
The FieldTrips experience is defined not only by what the host has to share, but also by how we show up individually and collectively. The way we show up impacts our capacity to be moved, inspired, and activated.
Show up fully
Get ready to be immersed! Engage with smiles, nods, waves, emojis. Share in the chat. Get cozy. Turn off notifications. Sip your favorite beverage.
Stay curious
Wear your beginnerâs hat. Go with the flow. Welcome the stumbles and fumbles. Congratulate yourself for trying. Keep going!Â
Celebrate your host
Our hosts are members of the CreativeMornings communityâjust like you! Everyone comes to this with different backgroundsâa lot of our hosts have never done anything like this before! And we love that! Cheer them on when something goes awry and when it goes perfectly.
Support each other
Weâre all figuring things out in real time. Celebrate, rather than critique emerging ideas. Cheer each other on as you try new things. Try âYes! AndâŚâ in conversation.
Not vibing?
Itâs 100% okay when a FieldTrip does not resonate with you. Pop out quietly and try another experience later. Fill out the survey with your feedback (no dms to host or chat commentary, please.)
This FieldTrip was made possible by
Google is proud to support FieldTrips at CreativeMornings. At Google Design, we produce original articles and videos, host events, and champion creative and educational partnerships, with the goal of supporting and inspiring the UX community. Follow us on Twitter and Instagram to learn more.