Ben Franklin once said that “honesty is the best policy,” but according to United by Blue Founder & CEO Brian Linton in this talk, honesty is the best policy when we define and agree to shared values.

About the speaker

Brian Linton is the Founder & CEO of United By Blue. Started in 2010, United By Blue is an outdoor brand focused on ocean and waterway conservation. For every product sold, UBB removes one pound of trash from our world’s oceans and waterways through company organized cleanups. UBB employs 80 people and the brand’s products can found in 1,000 retail stores across the world, at 3 company owned stores in Philadelphia and NYC, as well as online at Since it’s inception, the company has removed more than 1 million pounds of trash from our world’s waters.

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