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Gaia De Siena

#TREASURE | Brands Don’t Cry (but should they?)

part of a series on Treasure

32:25

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About the speaker

Gaia De Siena is a brand marketer and storyteller, passionate about using marketing for good. She is currently the Senior Brand Manager at B-Corp certified marketplace EVERPRESS, a platform that exists to enable creativity and create a space to help grassroots creators thrive and sell merch in a sustainable way.

Having graduated in Journalism, she kickstarted her career in fashion media and PR, and then spent almost ten years in social media roles in the fashion and lifestyle e-commerce space before moving onto brand strategy and creative production.

She believes empathy is at the base of excellent, truly impactful marketing. [She is also the creator of a viral t-shirt, but that’s another story..]

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