If you’re going to burn something down, you need to build something in its place. Build something full of light.

Bethany Iverson and Alex West Steinman, co-founders of The Coven, talk about creating community, celebrating good, and listening to others stories.

About the speaker

Bethany is fiercely passionate about creating a more just, equitable world. She agitates with love, hopes radically, and advocates fearlessly to create a world she wants to live in. Last fall Bethany abandoned her cushy career as an advertising executive to pursue the dream of The Coven and with it, the unknown. Her transition from Boss to Business Owner has been equal parts exhilarating and terrifying, but above all she is inspired by her three business partners and the multitudes of women who will launch their own dreams from The Coven. Bethany’s career in advertising wasn’t for naught, as she’s now putting her knowledge of how to build bold, courageous brands into practice to create The Coven, a space where all women and non-binary folks are empowered to do whatever the hell they want.

The only thing that rivals Bethany’s belief in the infinite power of human potential is the love she has for her dog, Coupon. She has a Bachelor’s degree in Entrepreneurial Studies from the Minneapolis College of Art and Design and a Master of Art degree in Rhetoric, Scientific and Technical Communication from the University of Minnesota.

Alex gets more things done in one day than most people do in an entire month. She’s a swiss army knife who knows how to raise humans, build and deploy Public Relations strategies for businesses, politicians, startups, non-profits, and is also the President of MadWomen, a groundbreaking organization dedicated to the advancement of women in the advertising business in the Twin Cities. Prior to co-founding The Coven, Alex held the position of Communications Director for Fallon, Minneapolis City Council candidate Jillia Pessenda, and Minneapolis Mayor Betsy Hodges. Leading PR and comms strategy and execution, she helps brands get noticed through earned media. Her multitude of skills and tireless work ethic is exactly the stuff bosses are made of. Alex loves her two kids, husband, Oprah, and Beyonce in no particular order. She also genuinely just really likes people in general. On a bad (or good) day you can find her curled up with a plate of microwave nachos.

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