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Antonio Bechtle

Virtual realities (ENG)

part of a series on Reality

28:36

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The valley of selective blindness

Antonio talks about reality and virtual reality, and why worrying about virtual reality is not seeing the big picture.

About the speaker

Graduated in Linguistics and Literature, and post-graduate in Communications, Antonio Bechtle is one of the most awarded creatives in the region. He took his first steps in Advertising as a Copywriter in Leo Burnett and then JWT in Lima. After moving to Lithuania, he continued his career in Not Perfect Y&R Vilnius, and later became a Creative Director at MILK agency, helping it to become the most creative agency in the Baltics.
In 2014 he became the Head Teacher of the Creativity course in The Atomic Garden, the first and only advertising school in the region. It is in one of his classes where his students created the G-spot campaign for Vilnius, which became well known all around the globe.
Finally, in 2017, he founded Bechtle & Milzarajs, a young and already multi-awarded boutique agency, working with clients like Wolt, Enefit, Luminor, Lithuanian National Museum, and Go Vilnius, among others.
Apart from being awarded numerous national and international prizes, his work has been selected in some of the most important specialized magazines, including Shots and the iconic Lürzer’s Archive, in which’s the international ranking of copywriters he stands on the third position in the last ten years.

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