The valley of selective blindness

Antonio talks about reality and virtual reality, and why worrying about virtual reality is not seeing the big picture.

About the speaker

Graduated in Linguistics and Literature, and post-graduate in Communications, Antonio Bechtle took his first steps in Advertising as a Copywriter in Leo Burnett Lima. After moving to Lithuania, he continued his career as a Copywriter in Not Perfect Y&R Vilnius, to become, afterwards, a Creative Director at MILK agency. In 2014 he became the Head Teacher of the Creativity course in The Atomic Garden, the first and only advertising school of the region.

Apart from being awarded with several national and international prizes, his work has been selected in some of the most important specialised magazines, including Shots and the iconic Lürzer’s Archive, in which’s international ranking of copywriters he stands on the second position in the last five years.

Antonio will talk about reality and virtual reality, and why worrying about virtual reality is not seeing the big picture.

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