Building a bank that people love through branding, technology and transparency

About the speaker

Anson is a digital expert and Head of Product at Up (, a next-generation Australian digital bank delivering super powered banking. Up is a clever way to organise your money and simplify your life, giving you the freedom to do the things you love. Amidst a growing neobank scene, Up were the first to launch in Australia in October 2018 and have already amassed 100K+ very happy customers. Anson is the visionary behind Up.

Anson is passionate about the intersection between creativity and technology, and is a strong advocate for a customer-first approach to product design. Combining an instinctive creative ability with a deep technical and strategic understanding, Anson has a long track record in delivering exceptional products, most recently working with technology start-ups in Australia and San Francisco after earlier stints at News Limited and Optus..

Anson Parker is a popular presenter amongst millennials and tech audiences, and is happy to provide comment on a range of topics, including:

Customer-led design The importance of transparency in design Driving growth through customer-advocacy Reshaping saving and spending for millennials The future of banking | @up_banking | #upyeah @anson

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