How basic desires motivate our actions and define our personalities

Raised by January’s theme Childhood, Prof Dr Anabel Ternès take a closer look an natural attitudes, behaviors, and the way we manage things … that helped to support “adult” communication strategies, e. g., social networking and gamification.

About the speaker

Dr. Anabel Ternès is a communication scientist, business economist, educational psychologist and journalist. She has many years of international management experience in marketing, business development and communications, amongst others for Samsonite and Fielmann. Since 1995 she is also working as a moderator, consultant and coach. She is a professor and program director for Communication Management at SRH Berlin International Management University and Executive Director of the International Institute for Sustainability Management.

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