Amanda Zweerink

Amanda Zweerink is co-founder of The Humm, a consulting company that helps deepen your relationships with loyal fans and reach new audiences. As a C-suite strategist and committed mentor she draws on 25+ years in agency, entrepreneur and non-profit experience with healthcare, retail, technology and sports clients. At Zeus Jones, where she was a partner and Chief Marketing and Growth Officer, she led work with Nike, Ulta Beauty @ Target, Tempo by Hilton, and the Mayo Clinic.

In previous professional lives she worked alongside clients and colleagues as varied as NASCAR, Levi’s and Vice President Al Gore, produced live events for Mortified Twin Cities, and created Wallflour Foods, which sold award-winning liege-style waffles at regional grocers. She’s a Minnesota United season ticket holder and superfan, the human half of Sophie the Leonberger, a certified therapy dog, and is often cited for publishing early academic work about internet fandom and Buffy the Vampire Slayer.